Digital Marketing Specialist
Qualifications:
- Should know about social media optimization
- Should have experience in inbound and outbound calls
Job Descriptions
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage and maintain the company’s owned media, including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing on various digital platforms
- Manage social media marketing campaigns
- Manage SEO campaigns
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- SEO-friendly content writer
- Write clear marketing copy to promote our services
- Prepare well-structured drafts using Content Management Systems
- Perform proofreading and editing blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Use SEO guidelines to increase web traffic
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
- Evaluate analytics to adjust content as needed
- Conduct in-depth research on industry-related topics to develop original content.
- Develop content for blogs, articles, product descriptions, social media, and the company website
- Edit and refine existing content to improve readability
- Create compelling headlines and body copy that will capture the attention of the target audience
- Utilize the industry's best practices and familiarity with the organization's mission to inspire ideas and content
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Communicate and cooperate with web publishers
- Ensure timely delivery of all materials
